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FreshFare.com

Derivation and meaning  
A straightforward phrase, FreshFare primarily communicates fresh food. This meaning of fare (food and drink or, more generally, items provided for eating or pleasure) is somewhat antiquated vocabulary that comes from the Old English for “journey” or “road,” giving the name a sound of traditional values or heritage cooking. But fare has several additional meanings: money paid for a transport ticket or a paying passenger (cab fare) and to happen or succeed (She fared well on her trip). These ideas broaden the name’s range to include ideas of new travel and experiences. Fare‘s homonym fair could also be leaned on to suggest celebration.

Values and attributes  
Food and drink, hearty, right out of the oven, freshly prepared, harvest, vine-ripe, just-picked, square meal, filling, satisfy, hungry, country cooking, natural, organic, simple pleasures, travel, hospitality, welcome, traditional

Dot-com is the gold standard
Like all company names in the Accelerator, this name is available as an exact .com domain.

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Messaging
FreshFare tells it like it is: hearty, filling victuals straight from the kitchen to you. The name’s traditional tone suggests home-style recipes and food that will stick to your ribs. Images of country inns, old-fashioned welcome, and the subtle suggestion of journeying from the other meaning of fare works especially well for F&B brands in the hospitality space.

Design and imagery
The bright colors of fresh-picked produce will emphasize wholesome nutrition and ripe flavors, or designers could use more complex hues to suggest hearty fare right out of the oven.

Consider this domain in context
Bring this name to life by hearing what it sounds like in different real-world situations.

Contact us

Your first step is to let us know of your interest. Please fill out our contact form and wait for our response, which is typically 24-48 hours.

$9,500

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