LowerCal.com
Derivation and meaning
LowerCal is a straightforward compound of lower and cal(orie) and a comparative to the common food term low-cal (or lo-cal). It includes subtle wordplay in that lower can be both an adjective (“more low”) or a verb (“reduce, “make lower”), enabling the name to suggest food and beverage that is even lower calorie than the norm, as well as products that reduce calories in your diet, and your body. The name’s simplicity and plain-spoken vocabulary mean it is instantly understandable to a broad audience, including non-native English speakers. Its tone is approachable, common sense, and direct.
Values and attributes
Healthy, better for you, weight loss, reduce, wellness, food tracking, calorie counting, snack, diet, eating habits, meal, fit, slimmer, lifestyle, practical, common sense
Dot-com is the gold standard
Like all company names in the Accelerator, this name is available as an exact .com domain.
Messaging
LowerCal is a perfect name for a CPG/lifestyle company or product line that delivers low-calorie food and beverages or services that reduce calories. This brand offers customers practical solutions for eating more consciously and healthfully. It fits perfectly into the “better-for-you” food sector.
Design and imagery
To double down on the meaning of lower, use a slim font for that part or the entire name or set in lowercase. Emphasize the name’s practical, contemporary tone with a sans serif font, simple block design, or single color. Or create interest by contrasting the design against the name’s tone with a traditional font, varied palette, or more elaborate graphic elements.
Contact us
Your first step is to let us know of your interest. Please fill out our contact form and wait for our response, which is typically 24-48 hours.
Contact us
Your first step is to let us know of your interest. Please fill out our contact form and wait for our response, which is typically 24-48 hours.