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Pensity.com

Derivation  
Pensity is inspired by the words pensive, propensity, and density. It’s a completely natural-sounding coinage, very easy for both English speakers and international audiences to spell and pronounce. Pensive means “engaging in, involving, or reflecting deep or serious thought.” The suffix -ity changes it from adjective to noun, lending weight to the name. Propensity is “an inclination or natural tendency to behave in a certain way,” which suggests recognizing trends. Density means “a degree of compactness, a closeness of things.”

Values and attributes  
Thoughtful, sincere, dedicated, intelligence, wise, patterns, trends, urban or city, hub of activity or populace, great amount of data or information, aptness, choice

Dot-com is the gold standard
Like all company names in the Accelerator, this name is available as an exact .com domain.

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Messaging
Pensity suggests a thoughtful approach to an organization’s mission as well as analysis of trends and patterns. In computing, where the amount of information on a storage device is its density, the name suggests a considered method for addressing data storage. In communities, where population density impacts everything from social services to air quality, Pensity is a great fit for companies that address urban planning or programs. Pensity can also embrace the far wider purpose of channeling effort and intellect into addressing weighty, societally significant issues.

Design and imagery
Because of the name’s connection to density, a bold or thick typeface would represent it well. A robust visual treatment might also reference the weighty issues that would benefit from a thoughtful, considered approach. Such a visual ID also serves to connote stability and security. A brighter color palette might offset the risk of becoming too heavy and balance introspection with an outward optimism.

Consider this domain in context
Bring this name to life by hearing what it sounds like in different real-world situations.

Contact us

Your first step is to let us know of your interest. Please fill out our contact form and wait for our response, which is typically 24-48 hours.

$22,500

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